In addition to research on methodological issues of empirical communication research and the development and application of novel methods, we study the contents, use and impact of digital media, individual news and media repertoires and audience networks as well as problematic media use.

Recent publications

Trepte, S., Scharkow, M., & Dienlin, T. (2020). The privacy calculus contextualized: The influence of affordances. Computers in Human Behavior, 104, 106115.

Scharkow, M. (2019). The reliability and temporal stability of self-reported media exposure: A meta-analysis. Communication Methods and Measures13(3), 198–211.

Bachl, M., & Scharkow, M. (2019). Some suggestions on dealing with measurement error in linkage analyses. In C. Peter, T. Naab, & R. Kühne (Eds.). Measuring Media Use and Exposure: Recent Developments and Challenges. Halem.

Scharkow, M., & Bachl, M. (2019). Stable attitudes and behaviors as boundary conditions of reinforcing spirals models. In P. Müller, S. Geiss, C. Schemer, T. Naab, & C. Peter (Eds.). Dynamische Prozesse der öffentlichen Kommunikation: Methodische Herausforderungen. Halem.