Laura Heintz M.A.

Research Associate

Laura Heintz is research associate at the Computational Communication Research Group at the Department of Communication.

She was research associate in the field of digital communication at Zeppelin University Friedrichshafen (2019-2020). Currently, she is working as research associate in Horizon 2020 project "RETHINK" at Zeppelin University Friedrichshafen (2019-present).

In 2018 she received her M.A. in Social Sciences and Communication from University Koblenz-Landau. Master thesis: Effects of arguments and valence in user comments on news websites. During her master´s she worked as research assistent at ZEW Mannheim. From 2010-2014 she completed her bachelor´s studies in social sciences and communication at University Koblenz-Landau with a thesis on cultivation theory in the 21st century. She did various internships such as in science PR at Fraunhofer ESK Munich and in media research at SWR Stuttgart.

Research focus

  • news exposure online
  • science communication
  • uses and effects of media


Articles in edited volumes (peer-reviewed)

Fähnrich, B.; Wilkinson,C.; Weitkamp, E.; Heintz, L.; Ridgway, A., & Milani, E. (2022). RETHINKING Science Communication Education and Training: Towards a Competence Model for Science Communication. In: McWilliams, S., Allison, M., Joubert, M., Lofgren, I., Suldovsky, B. (eds.), Helping Scientists to Communicate Well for All Considered: Strategic Science Communication in an Age of Environmental and Health Crises. Lausanne: Frontiers Media SA. doi: 10.3389/978-2-88976-811-0

Conference presentations

Heintz, L., & Scharkow, M. (2022). Visual and Verbal Framing Effects on the Issue of New Technologies. Presentation at the 72st annual conference of the International Communication Association (ICA), 26. – 30. May, Paris, France